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You’ve probably seen this guy before…

Okay—if not, here’s the context. He’s an influencer known for filming his daily routine… though no one’s ever been quite sure how real it actually is. One thing, however, regularly showed up: ice therapy.

Ice therapy has surged in popularity for good reason. It helps reduce puffiness, redness, and inflammation by constricting blood vessels—leaving skin looking brighter, calmer, and more refreshed. Smaller-looking pores, soothed breakouts, the works.

But let’s be honest—not everyone is keen on dunking their face into a bowl of ice every morning. And that’s where an Australian company comes in with a smarter solution. 🇦🇺

Meet Contour Cube👋

A reusable, washable cube mould designed to make ice therapy far less… intense. It lets you freeze water, skincare ingredients, or custom blends into a soothing ice block—while keeping your hands dry and warm. All the skin benefits, none of the frozen fingers. ❄️

How it works?⚙️

Simply fill the mould with water—or your favourite skin-boosting ingredients—then pop it in the freezer. Once frozen, you’re left with a silicone cube designed with a built-in grip, so you can glide it over your face without freezing or soaking your hands. Simple, mess-free, and effective.

Challenges🤔

As always, reviewers didn’t hold back—and they’ve pointed out a few areas for improvement.

• Some users mention that the cube can be tricky to open once frozen.

• Others note that it melts quite quickly, so you’ll need to use it somewhere the water won’t make a mess.

• A few critics have also dismissed it as “a $30 ice cube holder,” questioning whether it adds enough value.

• And finally, cheaper knock-offs—mostly from overseas—are already flooding the market, which could put pressure on the brand.

What’s next?⏭️

From its appearance on Shark Tank to going viral on TikTok, the brand has quickly become a well-known name that people genuinely love. That kind of traction makes one thing clear: ice therapy isn’t just a trend—people are buying into the benefits. And with momentum like this, it might just spark the next big opportunity in the space… maybe even yours. ❄️💡

Till next time,

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