Is Renting Luxury Clothes the New Fashion?

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This dress costs £200

So does this suit…

But for a day, they are both £8! 🪙

How do you ask? ByRotation. ByRotation is the world’s largest peer-to-peer shared wardrobe — a community-powered platform transforming the way people consume fashion. By connecting like-minded individuals, it empowers them to embrace style that’s both sustainable and accessible. With a vision to become the world’s leading dynamic shared wardrobe, ByRotation is driving a movement that benefits people financially while making a positive impact on the environment.

Lane of their own ⛙

While many secondhand marketplaces such as Vinted and Depop focus on reselling unused clothes, ByRotation has carved out its own lane: luxury fashion rental. Unlike resale platforms, ByRotation caters to those seeking to dress to impress at high-end events — without the commitment of a purchase or the burden of a full price tag.

Making clothes an asset💸

ByRotation has introduced a groundbreaking approach to fashion. Much like the concept from Rich Dad Poor Dad that assets generate wealth, the platform enables users to turn their wardrobes into income-generating properties. Many have described ByRotation as a game changer — providing a new stream of income simply by renting out a dress or suit. It’s fashion that pays, in more ways than one.

I prefer to buy my clothes👕

That makes perfect sense! Many still prefer to buy their clothes outright. While some reviews have noted occasional issues with packaging or items not fully meeting expectations, the majority of users highlight the positive — praising the service for delivering a luxury experience that makes them feel like a million dollars for a fraction of the price.

How well are they doing? 📈

ByRotation has secured significant backing, raising £2.3 million in seed funding. With an established headquarters in New York, the platform is now setting its sights on expansion across the US — marking an exciting new chapter in its growth journey.

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Till next time,

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