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Tell me: How many times do you and your friends plan to do something and it never happens?

I know what you are thinking, ‘I can organise — but my friends never tell me when they’re free!’

Well, that might not be a problem anymore…

Meet Howbout 👋. Howbout is the shared calendar designed for friends. It lets you see what your friends are up to, what they’ve got coming up, and makes it easier than ever to stay in the loop. No more feeling like you’re trying to get blood from a stone — with Howbout, finding a time and actually committing to plans finally feels effortless.

Umm…but I can share my Google Calendar with friends?

The shared calendar may be the heart of Howbout, but what really sets it apart are the extras. You can customise your calendar, upload pictures and videos from events, and even relive moments through your friends’ updates. It’s more than just knowing what everyone’s doing — it’s about seeing it, sharing it, and joining in on the fun. With a social-style feed to add colour and energy, plus a built-in chat to keep the conversation going, Howbout combines the best of planning and socialising in one place.

Any concerns?

The biggest challenge with Howbout isn’t the app itself — it’s getting your friends on board. If they don’t fill out their calendars, you might still end up back at square one when trying to make plans. Howbout works best when everyone commits to using it, because while it makes scheduling easier, it can’t change your friends’ habits.

How do they make money?

At the moment, Howbout is pre-revenue — but the team is actively exploring ways to grow. They’re testing a freemium model, with premium features available to subscribers, and building strategic partnerships with brands like Tinder and Sony Music to open up fresh revenue streams.

How well are they doing? 📈

The app has already been downloaded around five million times across more than 150 countries and recently closed an $8 million Series A funding round. Investors believe Howbout has the potential to become the go-to calendar for an entire generation — and time will tell if that vision comes to life.

Till next time,

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