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Did you know… deepfake fraud attempts have surged by over 3,000% since 2023, costing businesses an average of $500,000 each? 😳

But let’s be honest — what are deepfakes, really? Why do people use them, and how do so many still fall for them? 🤔

Deepfake Overview
A deepfake is AI-generated content — a video, image, or voice recording — made to look and sound like a real person. Scammers often use them to impersonate loved ones or company executives, convincing people to send money or reveal private details. Others use deepfakes to spread false information or harm someone’s reputation. The most concerning part? They can be almost indistinguishable from reality.

How can I recognise deepfakes?🧐

There are a few telltale signs to watch for:

• 👀 Face: Most deepfakes focus on facial manipulation — look closely for anything that seems slightly off.

• 🕶️ Glasses: Check the glare — is it missing, or maybe too strong? That can be a giveaway.

• 🧔 Facial hair: Does the beard or stubble look natural, or oddly textured?

• ⚫ Moles or marks: Do they look real or slightly blurred or misplaced?

• 👁️ Blinking: Does the person blink too little or too often?

• 👄 Lip sync: Are the lip movements in time with the voice? Mismatched syncing is a common clue.

And if all that feels like too much work — there’s an easier way: facia.ai

Meet Facia👋

Facia is a cutting-edge startup using facial recognition to power smarter, safer identity verification. They call themselves the world’s fastest and most accurate liveness detection solution — and they’re on a mission to make deepfake fraud a thing of the past.

Benefit? ➕

Their technology can spot spoofs — fake identities or impersonations — in seconds, so you don’t have to. Instead of squinting at videos trying to spot fake blinks, odd lip movements, or dodgy facial hair, Facia does all the heavy lifting. It detects deepfakes almost instantly, boosting security and massively cutting the risk of falling for one.

Concerns?🤔

Like most tech, Facia isn’t flawless. Some users have noted that if your room isn’t well-lit or you change your appearance — say, by shaving your facial hair — it can take a little longer to verify accuracy. You’ll also need solid hardware to get the best performance. And while Facia tells you whether something is likely a deepfake, it doesn’t really give detailed feedback beyond that.

How well are they doing? 📈

Facia just bagged £930,000 in investment from angel investor Programmers Force — a serious vote of confidence. But with that kind of backing, can they really hold on to their title as the world’s top face recognition provider? Time will tell.

Till next time,

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