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What does your cat do to keep itself entertained?

Yikes—that level of destruction can’t continue. There has to be a better, more enriching way for cats to stay entertained… and one company seems to have found it. Today, we head to the land of the free and the home of the brave 🇺🇸.

Meet Cataquariums👋

Cataquariums builds custom aquariums with a twist: a fitted tunnel that lets cats crawl inside and get a front-row seat to the fish swimming around them.

Benefits👌

Cat aquariums actually come with a bunch of perks for your feline:

• They help reduce destructive behaviour by giving your cat proper mental stimulation.

• They keep your cat calm and relaxed—meaning you don’t have to supervise their every chaotic move.

• They even support better sleep by putting your cat in a chilled, relaxed state before bedtime.

Current Market📉📈

A bit of digging shows that while this product does exist, there’s no standout brand owning the space. The current offerings feel limited, with little excitement or storytelling to draw customers in. All signs point to an underdeveloped market—one that’s wide open for a strong brand to step in, refine the concept, and turn it into something big.

Opportunities 💸

With the global cat toy market valued at just over $1 billion (per ReAnIn), there’s plenty of room for innovation. Cat ownership is at an all-time high, and owners are desperate for new, engaging ways to keep their pets stimulated. A well-executed product in this space could be a total game-changer… and who knows—maybe you’re the one to build it.

Till next time,

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